Numbers
When is a refund without a return cheaper?
Decide when to let a customer keep a refunded item using expected recovery value, return costs, a worked example and a limit on extra refund losses.
On the tape01 NUMBERS02 OFFERS & PRICING03 EMAIL & RETENTION04 LEAD GEN05 PAID ADS06 FUNNELS & CRM
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02 — The Brief, Sampled
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The Margin — The Morning BriefRead time: 12 min
Offers & Pricing
Will an appointment deposit earn more than it costs?
Test whether an appointment deposit pays after lost bookings, refunds and administration, with a worked contribution calculation and a clear reversal rule.
Email & Retention
How much staff time is a failed payment worth?
Decide which failed subscription payments deserve personal follow-up using incremental contribution, a worked example and a firm limit on staff time.
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03 — This Week
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Numbers/ 01
When is a refund without a return cheaper?
4 min read
Offers & Pricing
View archive →Will an appointment deposit earn more than it costs?
4 min readEmail & RetentionHow much staff time is a failed payment worth?
4 min readLead GenReddit lead ads: can your sales team afford cheaper leads?
4 min read04 — Topics Covered
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