On the tape01 PAID ADS02 EMAIL & RETENTION03 NUMBERS04 LEAD GEN05 OFFERS & PRICING06 FUNNELS & CRM

Marketing that makes money

01 — The Brief

The growth news you actually need, in five minutes

Paid ads, funnels, CRM and lead gen, decoded without the jargon and delivered free to your inbox every weekday morning.

02 — The Brief, Sampled

What a morning email looks like

The Margin — The Morning BriefRead time: 16 min

Paid Ads

Google expands chargeable local leads as Meta tests comment-to-DM ads and TikTok puts creator campaigns on more public screens.

Paid Ads

Google shortens the wait for value bidding, raises Shopping image minimums, and short-drama apps crowd the ad auction in today's brief.

Email & Retention

Klaviyo pricing in 2026 depends on active profiles, email volume, and mobile-message spend. See the bill mechanics and where costs quietly climb.

Every item ends with the move to makeGet the morning brief →

03 — This Week

What lands in your inbox

The seven beats we track so you do not have to read the other 200 updates.

Editorial policy

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